Beauty for Every Story

At shade & story, we celebrate every shade and every story with skincare and makeup crafted for all.

A diverse group of people smiling and enjoying skincare and makeup products together in a cozy, sunlit room.
A diverse group of people smiling and enjoying skincare and makeup products together in a cozy, sunlit room.

150+

15

Loved by many

5 stars

Our Story

Beauty and fashion for every shade and story.

A close-up of diverse hands applying colorful makeup, highlighting different skin tones.
A close-up of diverse hands applying colorful makeup, highlighting different skin tones.
A flat lay of skincare products with natural ingredients on a wooden surface.
A flat lay of skincare products with natural ingredients on a wooden surface.
A joyful person smiling with glowing skin, surrounded by plants and soft light.
A joyful person smiling with glowing skin, surrounded by plants and soft light.
An artistic shot of makeup brushes and palettes arranged neatly on a white marble countertop.
An artistic shot of makeup brushes and palettes arranged neatly on a white marble countertop.

Our Promise

Beauty and fashion tailored for every shade and story.

A vibrant collection of skincare and makeup products arranged on a wooden table with fresh flowers.
A vibrant collection of skincare and makeup products arranged on a wooden table with fresh flowers.
Inclusive Shades

Products designed for all skin tones and types.

Curated Quality

Handpicked beauty essentials with care.

Healthy Living

Tips and products for glowing, natural health.